CASE STUDY: LOVE CLAUDETTE LINGERIE
New lingerie brand Love Claudette brings beautiful, high quality lingerie that fits right and looks great to sophisticated women. For Love Claudette's portfolio, Alicia Drake created an opulent world, and populated it with modern women who want lingerie that lets them express and explore their sexuality, while offering comfort and quality. From classic boudoir scenes of women lying in wait for their lovers—champagne and strawberries at the ready—to more modern themes featuring a woman exhibitionistically viewing her beauty via Polaroid film, or dressed as a Pop Art version of the Mad Hatter. Sensual, rich textures and colors provide a decadent, luxurious atmosphere for seducing, and being seduced.